Monday, April 07, 2008

CiL2008: Keynote 2

The second part of the keynote speech dealt with a new study the Pew Group did on patronage patterns - how patrons searched for information. It dealt specifically with questions that had a government connection - job searches, further education, health questions, etc.

53% of adults had been to a local library in the past year.

Younger adults were more likely to go to a library than older - 62% in the 18-30 range, 59 of 31-42, 57% of 43-52, 46% of 53-61, 42% of 62-71, and 32% of 72+

60% of online teens use the Internet at libraries, up from 36% in 2000.

People more likely to use the library were those with higher incomes, higher education, and those who were already Internet users - they are information hungry , and more likely to be active & engaged in social interactions than non-library users.

This is the era of social networks - people are more likely to rely on other people for recommendations and information than the 1980s. Due to information overload, they get other people to help them choose or find things. Technology allows people to have larger social networks, which they use to help find what's newsworthy, or gaining social support, and for problem-solving.

The question here is: how can the library become a node on people's social networks?

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